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Twitter is a free social network and micro-blogging service. It lets users send and read messages that are known as tweets. Twitter was launched by Jack Dorsey in 2006. Since its launch, Twitter has increased its popularity worldwide. With its wide reach and variety of users, it is the reason marketers have turned to Twitter to help expand their business at no cost. Getting started using Twitter is not as simple as it may seem. So, with that in mind here are five tips that to keep in mind when using Twitter for marketing purposes.
1. Choose A Meaningful Username- If possible use your name mixed with your companies name, or just make it creative but meaningful. Make sure it is easy to find and easy to remember.
2. Brand Your Twitter Page- Don't leave your Twitter page boring and plain. That will make you look like the average person, and you don't want that. So, with that in mind, get creative when creating your page. Make sure to add a logo, your contact information that will be helpful for customers or visitors that go on your page. One good place to go to is help.twitter.com/portal
3. Learn The Basics- When you begin to use different media for promoting your business, you always want to take some time and learn the basics functions of the platform. For Twitter it is to (tell the world "What's happening"). You have 140 characters or less to express your thoughts. Anyone who goes on Twitter for the first time may become overwhelmed, frustrated and confused at all the information being displayed in a short amount of time. So, keeping that in mind you would want to familiarize yourself with Twitter and see all of the functions it has. If you go to mashable.com/guidebook/twitter, it will guide you to through Twitters basics of how to maximize your experience with Twitter.
4. Add Followers- When using Twitter, you have to have followers. This is the most important and time consuming part of Twitter, especially when you are using this for marketing. You can always download your contacts from your e-mail accounts and add them to your list of followers on Twitter, although that might not be the best idea. The reason for that is because you are trying to attract new people to show them your product or service. A good way to add followers is to decide on a niche. Then search for key people with your niche. An idea would be to follow people that are well known in the field of marketing. Once you follow them, you would start following their followers. Keep in mind, anybody who follows you, you should follow back. It is proper etiquette.
5. Automating Your Tweets- When you are sing tweeter for business purposes you don't want to be spending the whole day sending tweets. You can use tools such as SocialOomph.com, Tweetdeck.com, and Seesmic.com, to help you automate and manage different aspects of your account. These tools can help you do things like identify people who are not using their accounts actively, it can help you manage your direct messages, you can set a schedule for when you want your tweets to be posted, and unfollow people who are not following you. If you use these tools properly you can really cut down on the amount of time you spend on Twitter each day.
6. Don't Make It All Business- Keep It Social- You don't want to use Twitter to promote your business all the time. That is a big mistake a marketer can do, and Twitter will suspend your account if you use it for spamming purposes. You can focus on other things like providing information, useful information, and updates that will be useful for people. Building relationships is an important concept to keep in mind, because people rather buy from someone they know and trust. First become their friends, then as the opportunity comes up you can start offering your services or products.
7. Time Management- When you are using Twitter for business reasons, you want to make sure you are using it with a business approach. Have a routine in mind, so that you do not spend a lot of time using Twitter. You can do this very easily by using the software suggested. Schedule a few posts a day (5-7) about newsworthy topics, quotes, or humorous things. After about a week or two start adding tweets directing people to your sales page (1 or 2 daily). Make sure not to post to many links to your capture page, people don't not like to be sold.
By following these guidelines provided, it will help you maximize your experience and your business using Twitter. With the automation suggestions given, you can think of Twitter as a rest from advertising, but remember to always treat it with caution and professionalism. And finally, enjoy what you do with Twitter and meeting new people.
Norbey Broquis is a successful entrepreneur. He is dedicated to helping you create financial freedom using the power of the internet. Wealth is created by those who are willing to change themselves and step out of their comfort zone to get what they want in life. His passion is to help others who have a burning desire to become successful in achieving their dreams and goals. You have the power to succeed and do anything in YOUR life that you want. Take a look at what is working for him - http://www.best7figures.com
Article Source: http://EzineArticles.com/?expert=Norbey_Broquis
Die neckermann.ch AG gehört zur deutschen neckermann.de-Gruppe, einer der führenden Mail-Order-Companies in Europa. Mit Gründung der Schweizer Landesgesellschaft im Jahr 2003 hat die damalige Neckermann Versand AG den Markteintritt am Standort St. Gallen erfolgreich vollzogen. Wie die Muttergesellschaft in Deutschland setzt auch Neckermann in der Schweiz auf das Internet als Verkaufskanal der Zukunft:
Im Oktober 2007 wurde das Unternehmen in neckermann.ch AG umbenannt, um die strategische Ausrichtung auf den Online-Handel zu unterstreichen. Allein im Jahr 2007 wuchs die Online-Nachfrage um 49 Prozent. Der E-Commerce-Anteil erreichte erstmals im Oktober 2007 einen Anteil von 50 Prozent am Gesamtumsatz des Unternehmens. Seit Juli 2008 ist die neckermann.ch AG Internet Pure Player. Als erste Landesgesellschaft und erster klassischer Versender in der Schweiz verzichtet neckermann.ch vollständig auf Print-Kataloge und konzentriert sich ausschliesslich auf das Online-Geschäft. Somit ist das Unternehmen ein E-Commerce-Pionier unter den Versandhändlern in der Schweiz. Nicht nur aus diesem Grund stellt die Schweiz einen für die neckermann.de-Gruppe wichtigen Markt dar. Neckermann.ch macht’s möglich!
Das Sortiment von über 115‘000 Artikel aus den Bereichen Mode, Technik, Wohnen, Schmuck, Uhren, Spielwaren und Geschenkartikel ist ausschliesslich über das Internet erhältlich. Darüberhinaus bietet der Shop seinen Usern einen Fotoservice und einen Lost-and-Found-Service.
Kunden bietet der Online-Shop innovative Service- und Beratungsfunktionen wie einen Grössenberater, einen Modeberater, eine virtuelle Anprobe oder Videos zu aktuellen Trends. Die ständige innovative Weiterentwicklung des Online-Shops steht im strategischen Fokus der neckermann.ch AG.
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